In the European Union, a person's business email address is personal data and falls under GDPR. The legal basis commonly used for promotional email to businesses is legitimate interest. That requires:
- content relevant to the recipient's business role,
- a clear sender identity and an easy way to opt out,
- prompt handling of deletion and objection requests.
Some EU countries, such as Germany, apply stricter rules to business email. Check the target country's rules before launching a campaign.
What Outfound does: every email gets your company details and an unsubscribe link; people who unsubscribe or are removed on request go onto Blocked addresses. When you launch a campaign, the Compliance Preflight Check warns about recipients that may require consent.
This article is not legal advice; you are responsible for the emails you send.