When you write to a company abroad, the rules of the recipient's country apply. İYS applies only to recipients in Türkiye.
Notable examples:
- European Union: GDPR; legitimate interest is the basis commonly used for business email. Some countries, such as Germany, are stricter.
- Canada (CASL): commercial email generally needs the recipient's express or implied consent; cold sending is heavily restricted.
- Australia (Spam Act): consent is required even when sending to businesses.
Check the target country's rules before launching. When a campaign is launched, Outfound's Compliance Preflight Check warns about risky recipients and unknown countries; for high-severity warnings you must accept legal responsibility to continue.
This article is not legal advice.