Campaigns

What does the Insights page show?

Insights draws findings from your records: work waiting for you, research results and patterns that stand out in your sending.

The Insights page in the menu shows findings calculated from the data in your records. At the top you can choose Project and Period (7, 30 or 90 days).

  • Waiting for you: findings you should act on. For example companies without a contact address, research that stopped short of the target, people you haven't reached yet, replies waiting two working days, overdue follow-ups, people who opened more than once without replying, campaigns whose replies split by company size, and cases where weekend sending returns less.
  • Research: counts for Reviewed, Target-fit companies, Contacts found and No contacts found.
  • By project: a comparison of projects, if you have more than one.

A finding appears only once enough data has built up; with little sending the section can stay empty. Some findings let you create a new follow-up list from the people concerned with Add these people to a list.

While the page is open, findings refresh regularly.

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