Under Turkish Law No. 6563 on E-Commerce, commercial electronic messages generally need the recipient's consent; merchants and tradespeople are the exception, so promotional email can be sent to them without prior consent. Sending to individual consumers requires consent.
Not needing consent does not lift the other rules:
- As the sender, you must be registered in the Commercial Message Management System (İYS) and check whether the recipient has an opt-out record there.
- Every message must show your identity, your contact details and an easy way to opt out.
- You must stop sending within 3 business days of receiving an opt-out.
- Personal business addresses such as firstname.lastname@company are personal data; under KVKK the person must be informed, including where the data came from.
Outfound adds your company details and an unsubscribe link to every email, and people who opt out are never emailed again. İYS registration and opt-out checks are your obligation as the sender. Detailed guide (Turkish): outfound.ai/tr/rehber/iys-ve-kvkk-ile-soguk-e-posta
This article is not legal advice.